ABOUT NODALS’ SERVICES
Nodals provides our clients (typically advertising agencies and advertisers who are marketing and promoting their products and services to consumers) with a platform to run their own advertising campaigns. They use the Nodals platform to minimise the risk of their adverts being shown in poor quality inventory. Our aim is to allow our clients to identify people who are likely to be interested in their products and services and to provide the best possible advertising experience for users and for our clients by linking our clients with the users who are interested in their adverts.
With our service, you should see adverts that are more relevant, interesting and engaging giving a positive experience not an intrusive one.
OUR TECHNOLOGY
We receive information containing the cohort from web pages that are visited by users. Cohort IDs are sent to us by our clients and or their data management service provider for users that have engaged with their web pages. Our technology is also connected to Advertising exchanges which give our clients the opportunity to buy and serve adverts in other publisher web pages.
This technology allows us to analyse trends, identify users interests and avoid showing irrelevant and annoying adverts. As we are a privacy-first advertising platform, we do not use cookies for our advertising platform or collect any data that has been derived from cookies
WHAT DOES THIS PRIVACY POLICY COVER?
Nodals takes privacy very seriously. This privacy policy sets out the principles with which we (Nodals) apply to the data we collect and process. This policy describes the uses and purposes we have for the data we collect and how we collect and secure any personal information we collect through the services we offer.
USER CHOICES
Nodals collects data in order to provide relevant high-quality advertising in web pages for our clients. We do not share data with third parties.
DATA COLLECTION AND USE
We only collect information based on the cohort group you are in, defined by our clients. We do not know who you are, nor can we identify you individually. We only share information we collect with the brand/advertiser who has paid for the advert .The collection of your personal data is based on your consent: Nodals acts as a data processor receiving data from advertising publishers who have, as required by law, informed you and collected your consent for personalised advertising. We also act as a data-processor on behalf of our clients.
Although we collect information about usage patterns of web pages, we will never knowingly allow the identification of an individual or share data that would allow another party to do so. We collect data related to :
We do not store your full IP address for advertising purposes, however we may use it for fraud detection.
WE DO NOT COLLECT IDENTIFYING INFORMATION
As stated above, we do not know who you are. We do not know your name, your address, your email address or phone number or any location beyond the country you are in.
We do collect, on the cohort-level – not individually, information in order to provide relevant and engaging advertising. We also collect information for reporting purposes to allow our clients to improve their advertising over time.
TCF-2 SUPPORT
Nodals supports and complies with the Transparency and Consent Framework (TCF) v2.2.
SHARING DATA
We will not share individual records of users. However, we do provide our clients with aggregated reports on the performance of their advertising.
DATA COLLECTION AND USE
Nodals retains data for up to 13 months from the date it is collected. Where required by law in response to a legal request by a public body we may disclose your information when we believe that disclosure is necessary to protect our rights, your safety or the safety of others.
DATA PRIVACY AND DATA ACCESS
Nodals is an EU company and stores and retains all data from the EU in EU data centres. We provide you with the opportunity to review and delete any Personally Identifiable Information that has been collected through consented use of our services. You can send us an email or write to us as set forth below.
NODALS’ COMMITMENTS
Nodals is an advocate of privacy and transparency and believes that providing good quality non-intrusive advertising is to the benefit of our clients and users. We support any initiative that seeks to promote and improve transparency and privacy protection for users. Nodals is a member of IAB Europe
CHANGES TO OUR PRIVACY POLICY
From time to time, we may update or change this privacy policy as needed by changing legislation or improvements to our service. If we do review our privacy policy, we will post these changes to this privacy statement so that you are aware of how we use and protect the data we collect. We will notify you on this site before any changes come into effect.
Last updated: 16th Aug 2024
CONTACT US
Company: Nodals AI Ltd
Email: privacy@nodals.ai
Copyright © 2024 nodals.ai - All Rights Reserved.